As part of the NFL International Series and Global Markets Program, Starter became the New York Giants’ first official partner in Germany, marking a pivotal step in the brand’s global expansion. To celebrate, Starter launched an exclusive “Munich Collection” and hosted a premium fan experience at Giants House for the Giants’ game at Allianz Arena. The activation supported the NFL’s international growth efforts, drawing 600 VIP attendees, 190K+ digital and social impressions, and reaching 1.2M+ fans via email.