Located in the heart of New Orleans, the Super Bowl LIX Starter x NFL Shop delivered an elevated retail experience in partnership with Legends. Designed as a premium, boutique-style environment, the space showcased exclusive Starter apparel that merged sports heritage with modern lifestyle appeal.

Serving as Starter’s flagship hub throughout Super Bowl week, the store hosted celebrity appearances, live podcasts, and cultural activations that brought the brand’s legacy to life. The dedicated “Starter Live” section featured interviews and broadcasts with talent including Adam “Pacman” Jones and D-Nice, while Carl Banks conducted media interviews and an exclusive tour for Billboard, amplifying Starter’s visibility across global media.

The campaign surrounding Super Bowl LIX week drove over 29 billion impressions, cementing Starter’s position as one of the most talked-about brands of the game and a defining cultural presence in New Orleans.