During Super Bowl LIX weekend, Crown Royal and Starter joined forces to honor the soul of New Orleans with the limited-edition Crown Royal x Starter Satin Jacket, available exclusively in the city. The celebration culminated in a private, invite-only event at an exclusive venue across from Café du Monde, transformed into the immersive “Starter House.”

Inside, guests experienced an unforgettable live performance by New Orleans icons Juvenile and Mannie Fresh, backed by a full live band. The night’s intimate energy, iconic setting, and brand authenticity made it one of Super Bowl week’s most exclusive events, spotlighting both brands as leaders in sports and lifestyle culture.